Engagement & Retention project | JioCinema
JioCinema - Product Showcase
What is JioCinema?
One of the largest over-the-top (OTT) platforms in India, with a scale unmatched. The streaming service is owned by Viacom18 media house. It has a freemium model offering both free (with advertising) and subscription based video on demand and live streaming content.
USP: JioCinema boasts of being the top Sports & Entertainment destination for Indians, at the back of the power of its content that includes sporting events like IPL, Olympics, WPL, FIFA and entertaining shows such as Bigg Boss, Hollywood (HBO, Paramount, Warner Bros), Originals (Asur, Illegal, Inspector Avinash, Taali), and movies
The platform has hosted two IPL seasons, which showcases the PMF and scale of the business it has already reached > has been leading the OTT wars in the country. The audience numbers can shown below. At the back of this, JioCinema fits to be in the mature-scaling stage
Understanding JioCinema 🧐
What is the core value proposition of JioCinema?
Making entertainment accessible, affordable and delightful
JioCinema offers content for everyone, with its content library boasting of the biggest live sporting events, the best blockbusters, exclusive Hollywood content, originals, most-watched TV serials and non-stop regional entertainment
Users experience this core value proposition as below
- Accessibility: Users can access the platform across mediums (Mobile Web, App, CTV, Desktop Web)
- Affordability: Freemium model with a subscription tier of Rs. 29/ month (Disruptive pricing)
- Availability: Top content available across genres and both in premium & massy space. Old episodes and seasons of marquee/ nation-wide shows that are loved by people which they like to go back to often
- Innovative Formats: 24*7 Live streaming, multi-cam recording, multi-language translations, interactivities
How do users currently experience the core value prop repeatedly?
Users immerse themselves in the experience through
- Daily show drops and content updates that keep the user hooked with refreshed library
- 24*7 live viewing, multi-cam recording, short clips provide an immersive and a 360 degree viewing experience to the users
- Personalized content recommendations adapting to the individual's watch preferences
- Interactive & social elements on the platform to actively engage and make users a part of the content journey through live voting, polls, memes, chats
What is the natural frequency of JioCinema's core product?
- Casual Users: Watch JioCinema 2-3 times a month, dedicating a few minutes per session either for casual viewing or for watching a dedicated movie or a content piece only
- Core Users: Watch JioCinema 6-7 times a month, with longer sessions times, driven by more specific viewing goal such as a new web-series, Hollywood movies/ shows, or other content of personal interest
- Power Users: Watch JioCinema 4-5 times a week, often as a means of catch-up TV (with daily soap episodes), reality TV buffs (with the likes of Bigg Boss), or Sporting enthusiasts (for live cricket streaming, new tournaments etc.). For these users, JioCinema highly solves the JTBD with its content relevance
Important to note that the above users would remain same across both the free & paid tiers of the product. The natural frequency would be applicable for both.
How do casual, core and power users perceive and experience JioCinema's value proposition?
User Type | Perception 🧠 | Experience 🌐 |
|---|---|---|
Casual Users 🌼 |
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Core Users 🌟 |
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Power Users 🔥 |
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Across these user categories, JioCinema's promise of 'making entertainment accessible, affordable & delightful' is the underlying thread, though the intensity and methods of engagement differ
Which engagement model is the best for JioCinema?
For JioCinema, the Depth-based engagement framework would make the most sense.
Why?
- Let's consider the over-arching JTBD: The personal goal to relax from the daily work duties & refresh your mind with entertaining content (though this has variations across different ICPs)
- JioCinema solves this JTBD through their value prop: Making entertainment accessible (watch anywhere), affordable (watch anytime) & delightful
- Investment by the user is through their time. More the time user spends on the platform, they experience relaxation/ mood enhancement/ entertainment/ distraction from daily chores & stress.
Selected Parameter 📊 | Parameter Meaning 🎯 | What to evaluate over a month 📅 | Selected ✅ |
|---|---|---|---|
Frequency 🔄 | How often the product is used | #App opens in a month, #Scrolls on the platform, #Searches on the top navigation, #Clicks on the carousel or content trays, #No. of video views in a month, | Yes- Secondary |
Depth 🏊♂️ | The core value prop intensifies with increased time spent | Watch time per month, #Distinct titles consumed in a particular genre | Yes - Primary |
Breadth 🌐 | Experience the core value prop more holistically | #Distinct content categories & genres consumed (Sports, Reality, Kids), #Language/ Regional content watched | No |
Arriving at the Best Engagement Framework 🎉
🥇 Depth
- Depth is about immersing oneself in the experience of entertainment, ensuring users truly enjoy, absorb and benefit from the time spent on JioCinema. It is not just about logging in, it is also about diving deep, being hooked by the storylines, always guessing what's coming next, being on the edge during a cliff-hanger and looking for something that elevates the audience's expectations from a content
- The above is enhanced and truly experienced as the user's watch time on the platform is increased, they complete the episodes/ movies and this flywheel continues as they explore more content categories >> also provides better personalized recommendations
- For select content titles, interacting on the platform through voting, polls, creating memes is the gold standard for depth
🥈Frequency
- Frequency would be the first action step to drive depth on the platform
- The more the users visit the platform, explore the content, become a viewer, the more likely they are to spend more time on the platform
- Frequency would be of more importance for a user who is in the free tier a they have less investment on the platform while the paid users would want to extract the maximum value from their
❌ Breadth
- While JioCinema offers variety of content categories including Sports, Kids, Hollywood, this doesn't reflect the core value prop of the product
- This would provide more options or choices to our engaged viewers but these categories don't really complement or talk to each other to add value to the viewer >> Hence, don't make the viewing ecosystem really holistic
As we know,
Depth = (Frequency * Time)
Considering, the high competition in the OTT landscape and the expansive/ diverse content preferences of the users, JioCinema needs to constantly amp up the game to ensure it is firstly, in the consideration set of the user and then secondly, becomes the default or the go-to OTT platform for everything entertainment for the user. Hence, building depth into viewership, would come at the back of bringing JioCinema into the users' daily habit.
Additionally, for JioCinema, more depth into viewership means more ads served, that translates to more revenue generation, for a freemium user.
Defining JioCinema's users 🎬
🎯 Actions that make someone an active user
Free User
- Watches content on a daily, weekly and monthly basis according to their likings & preferences
- Watches premium content once it becomes available for the free users (Moves from behind the paywall to ahead of the paywall)
Paid User
- Subscribes for the paid mobile plan (Rs. 29/ month)
- Watches content on a daily, weekly & monthly basis (Both free & paid content available)
- Renews the monthly subscription once it expires
⌛ Natural frequency of an active user
🌼 Casual - 4-5 times a month
🌟 Core - 2-3 times a week
🔥 Power - Daily
Segmenting JioCinema's Users 👨👩👧👦
ICP Deep Dive 🤿
Criteria/ ICPs | ICP 1: Working Professional | ICP 2: College Student | ICP 3: Parent | ICP 4: Blue Collar Worker | ICP 5: Retired |
|---|---|---|---|---|---|
Name | Varun | Sayyam | Monica | Sandeep | Amit |
Age | 25-35 | 18-24 | 30-50 | 25-40 | 60+ |
Gender | Any | Any | Female | Any | Any |
Location | Tier 1 | Tier 1 | Tier 1 | Tier 1/2 | Tier 1 |
Occupation | Salaried Professional | Student/ Intern | Home-maker/ Non-salaried | Gig worker | Retired |
Income | ~25-40 LPA | NA | NA | ~3-7 LPA | NA |
Relationship Status | Any | Any | Married | Any | Married |
Time vs Money | Time | Money | Money | Money | Time |
Interests | Reading, running, travel & outing with friends | Studying, networking for a job, outing with friends, tech-savvy, gaming | Fitness, spending time with family, browsing through social media, catching up on missed content, cooking or fine arts | Socializing with friends & family, cricket. browsing on social media | Gaming, Yoga, browsing through social media, outings and spiritual sessions with friends, spending time with family & kids, reading |
Other apps used | YouTube, Instagram, Zomato, WhatsApp, Spotify, Uber, Zerodha, Netflix, Hotstar, Zepto, The Ken, Notion, Airbnb | Instagram, Snapchat, YouTube, Swiggy, Spotify, WhatsApp, Bumble, Uber, BookMyShow, Uber, Hotstar, Amazon | Facebook, Instagram, YouTube, Uber, WhatsApp, Hotstar, Netflix, Amazon Prime | Facebook, YouTube, WhatsApp, IRCTC, Hotstar | YouTube, Facebook, Ludo, WhatsApp, Amazon, Hotstar, Ola |
Interactions with JC |
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Most used features |
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Value Proposition |
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JTBD |
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Power/ Core/ Casual | Power | Core | Power | Casual | Core |
Do note that content viewership depends a lot on the type of content published or available on the platform. It is a seasonal business where viewership tends to fluctuate based on the content available on the platform. For example, during the IPL season, a blue-collar worker can be a Power user & not during the other months whereas during the launch of big reality shows like Bigg Boss, a parent or a elder retired person can be a power user. The target group for content varies, and is a business call depending on the monthly, quarterly & annual objectives. Hence, the ICPs considered above are indicative of an average viewership pattern.
Usage-Based Segmentation 📊
User Type | Criteria | ICP Affiliation |
|---|---|---|
Content Explorers |
| Primary: ICP 4: Blue-collar worker Secondary: ICP 2: College student |
Watch Devotees |
| Primary: ICP 2: College Student, ICP 5: Retired Secondary: ICP 1: Working Professional |
Playback Champions |
| Primary: ICP 1: Working Professional, ICP 3: Parent Secondary: ICP 5: Retired |
Advanced Segmentation 🧩
User Segment | Recency of Use | Frequency | Monetary | Key actions & interactions | ICP Affiliation |
|---|---|---|---|---|---|
Champions | Used in the last 2 days | Daily | Paid |
| Primary: ICP 1: Working Professional Secondary: ICP 3: Parent |
Loyalists | Used in the last 3-5 days | 2-3 times a week | Paid |
| Primary: ICP 2: College Student Secondary: ICP 1: Working Professional |
Opportunists | Used in the last 6-10 days | Once a week | Paid or Free |
| Primary: ICP 5: Retired Secondary: ICP 2: College Student |
In Danger | Used in the last 15-20 days | 6-7 times a month | Free |
| Primary: ICP 4: Blue-collar worker Secondary: ICP 5: Retired |
Hibernating | Haven't used in 30+ days | 2-3 times a month or less | Free |
| ICP 4: Blue-collar worker |
Increasing Engagement with JioCinema's users
Engagement Campaigns 🎙️
Campaign 1: Sneak Peek Sundays with Blockbuster Movies
👨👨👧👧 Segmentation | Casual Users |
🥅 Goal | Offer casual & free users, an exclusive access to one premium movie every Sunday > this would increase their watch time on the platform and try to instill a weekly habit of viewing long format movies on JioCinema |
🎤 Pitch/ Content | Generic: Unwind with a new movie every Sunday, unlocked just for you! Enjoy handpicked films for a perfect and delightful weekend Advanced: Movies would be unlocked based on their watch history & content genres they like (Example: Dive into divinity with the launch of Oh MY God 2, this Sunday) |
🎁 Offer | Free access to a select premium movie every Sunday, from 1- 6 PM |
💬 Channel | In-app notifications, email, push notifications, app banner, social media |
⏳Frequency & Timing | Weekly, every Sunday from 1- 6 PM |
✅ Success Metrics |
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⛳ Ramp-up milestones |
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🚀 Why will it work | From our survey, users value access to exclusive content. Casual users often need a prompt to engage with the platform. Making engagement time-bound and regular helps in habit formation, increasing engagement over time |
Campaign 2: Thematic Content Weeks (Also during special or topical days)
👨👨👧👧 Segmentation | Core Users |
🥅 Goal | Showcase & highlight the top content titles for a selected content genre every 2 weeks (Action, Romance, Comedy, Mystery, Sports). Titles would be free to watch for everyone > this is to drive core users to try out different content genres apart from their usual preferences > driving higher watch times. This can also be done for topical or special festive days |
🎤 Pitch/ Content | Generic: Ready for an action-packed week? Watch the best action titles, specially curated for your choice. Let the marathon begin! (Example for Action genre) |
🎁 Offer | Exclusive access to curated series & movies collection, where the user doesn't have to spend time on finding the right content for them |
💬 Channel | In-app notifications, email, push notifications, app banner, personalized recommendations |
⏳Frequency & Timing | Bi-monthly, from Sunday to Saturday night |
✅ Success Metrics |
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⛳ Ramp-up milestones |
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🚀 Why will it work | Core users spend a lot of time exploring for content to watch, sometimes content discovery becomes a problem. Through the curated titles on a specific genre, we solve the issue of content discovery and make it easier for the user along with making them explore a curated selection that can enhance their viewing experience and make them come back to the platform |
Campaign 3: Premier Access
👨👨👧👧 Segmentation | Power Users |
🥅 Goal | Power users (who are most likely to be paid users) would be rewarded through early & premier access to new & upcoming content to enhance their loyalty. This can also include behind-the-scenes fun, celebrity interviews and any other promotional content access. |
🎤 Pitch/ Content | Generic: Be the first to watch! Get ready for an exclusive access to new releases, behind-the-scenes fun, before anyone else. Get your VIP seat now! |
🎁 Offer | Early access to new shows, movies, episodes 48 hours before general release. This would be more focused on evergreen characters who attract huge fandom such as superstars like SRK, Rajnikanth, Allu Arjun-played characters 7 even international stars |
💬 Channel | Email, push notifications, app banner, social media |
⏳Frequency & Timing | Dependent on launches, 48 hours before general release |
✅ Success Metrics |
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⛳ Ramp-up milestones |
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🚀 Why will it work | Insight from survey: power users value exclusive access to their favorite content, reinforcing their loyalty > enhancing viewer experience |
Campaign 4: Daily Naya Dekho & Jeeto
👨👨👧👧 Segmentation | Casual Users |
🥅 Goal | Increase the daily app usage & engagement for the casual users through a gamified experience |
🎤 Pitch/ Content | Generic: Making watching your favorite content fun again. Watch & Win to earn rewards and unlock access to premium content |
🎁 Offer | Daily challenges on watching select content with rewards like points, badges, unlocking access to certain premium content and other previews |
💬 Channel | In-app notifications, email, push notifications, social media |
⏳Frequency & Timing | Daily challenges with weekly reward summary & top users on the leaderboard would be gratified |
✅ Success Metrics |
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⛳ Ramp-up milestones |
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🚀 Why will it work | Gamification adds a fun layer over watching, this competitive element may motivate casual users to engage more frequently on the platform > increase their watch times, may help them discover content most suitable for their likings |
Campaign 5: Interactive Watch Parties
👨👨👧👧 Segmentation | Core Users |
🥅 Goal | In order to move core users to being power users, we add an element of community that enhance engagement on the platform through interactive social features like watch parties for select content (Bigg Boss, IPL, Hustle, Roadies) |
🎤 Pitch/ Content | Generic: Join the Party at JioCinema! Watch together with fans, friends & your buddies and chat live during the show. Watch. Love. Tell. Repeat |
🎁 Offer | Scheduled watch parties with live chat, polls, opinions, video calls, meme making, expressing through emoticons & stickers |
💬 Channel | Emails, in-app banners, social media, push notifications |
⏳Frequency & Timing | Dependent on the show format |
✅ Success Metrics |
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⛳ Ramp-up milestones |
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🚀 Why will it work | One of the user insight from our survey was watching content seems to be a disconnected activity where users don't feel connected to each other & miss discussing and opining with their peers. This activity, if brought within the realm of the platform can deepen a core users' connection with the platform and enhance their viewing experience. This also leads to increased WOM BONUS: This is currently being piloted during the recent season of Bigg Boss S03. |
Understanding Retention among JioCinema's users 🧲
Bird's eye view 🐦
Source: Internal analytics (last 3 month average for overall platform)
Stat | Users |
|---|---|
MAU | ~200 Mn |
DAU | ~80 Mn |
MVV | ~130 Mn |
MEVV | ~ 50 Mn |
Retention Curves (Data scrubbed for confidentiality reasons)
User Retention Curve
Viewer Retention Curve
Subscriber Retention Curve
From the above graphs & the data available, the clear takeaway was while the user & viewer retention data goes hand in hand & follows a similar pattern, the subscriber retention is much higher. (The D30 retention is almost 3x the D30 of a viewer).
This may be due to the following reasons
- Subscribers get more value from the premium content, as compared to all overall viewers (paid + free)
- Content library on the platform for premium content is much stronger than the content library for a free/ unpaid version
- Content discovery on the platform is skewed towards premium content as compared to the free content i.e., content behind the paywall is pushed by the publishing team for higher watch times & in turn revenues
- Consistent performance marketing push for premium content on the platform is driving high retention
From this, the clear takeaway is that the retention for the free user needs to be enhanced, as compared to the paid user.
Retention Comparison with other OTTs
Source: Data.ai
Observations from the above
- Yearly retention for JioCinema was the poorest last year & the best for Hotstar
- Hotstar show-cased the best retention metric across the OTT platforms, even after it lost IPL 2023 rights to JioCinema
- Even for completely paid OTTs (Netflix, Amazon Prime), the M3 retention rate isn't higher than the industry average. Clearly, retention is not a function of the money as an investment, but a function of the type of content being available
- JioCinema is losing about 70% of their viewers in the first 3 months, with a slight increase in the year end, owing to the nation-wide reality show, Bigg Boss
In the absence of other OTT's day-wise retention data & considering the monthly retention above, there is a clear takeaway of JioCinema faring poorly in retention as compared to its peers. So while JioCinema is able to grab more MAUs & DAUs from sports (IPL), it is unable to retain 70% of its users through its other entertainment content & offerings >> Lower monetization opportunities.
Microscopic view 🔬
Source: Internal data & insights
- Which ICPs drive the best retention? : ICP 1: Working Professional drive the maximum retention, owing to the relevance of content for them, their digital native-ness to refresh through content on OTT, and also due to the JioCinema's strategy to create & acquire users from this ICP. So the content strategy & the marketing strategy has all been deployed to target this ICP, for habit formation.
- Which channels drive the best retention? Push notifications 🔔 stand out as the robust channel. Tailored reminders, new episode alerts, new content drops, nudge to interact/ vote, and notifications on live coverage availability all capture the user's attention and pull them back into the platform, ensuring continuous engagement. This channel is particularly impactful for ICP 1
- Which features drive the best retention? As per our https://tally.so/forms/3jMY86/summary, new content updates & exclusive content drive the maximum retention. Personalized recommendations & the 24*7 live coverage are the second-rung features to make user come back and watch on the platform.
Understanding Churn among JioCinema users 🌪️
Top reasons for churn 🛑
Based on user research insights and secondary research, here are the key factors contributing to the churn on JioCinema.
Insights from our user feedback (20 users)
- ❌ 50% users stopped using JioCinema because of the poor content variety & absence of fresh, refreshing content
- ❌ About 30% churned due to poor user experience (i.e., too many ads, poor recommendations, technical issues)
- ❌ Some 20% preferred watching on another platform, as a reason for churn
Voluntary Churn 😒
- Content Issues like poor content variety, limited content library, lack of exclusive content, content moved to a rival OTT platform
- Technical problems like streaming quality issues, buffering, slow app performance, compatibility issues
- User experience issues like too many ads, poor personalization, broken user interface, too many notifications
- Pricing plans & value for money with more economical pricing on other apps for the content available
- Accessibility & Convenience with offline/ downloaded viewing issues
- Inconsistent messaging and poor communication of the content streaming on the platform
- Privacy & security concerns
- Poor customer service or support on renewals etc.
Involuntary Churn 😢
- Lack of interest or lack of time
- Life changes like relocation to another country where the service is not available
- Internet connectivity issues for places with low bandwidth & network restrictions
- Technical glitches with unresolved app bugs on certain devices
- Transaction failures for paid users due to expired cards, insufficient funds, transaction failures
Negative Actions to Look Out for 🚨
All Users
- Fall in the completion rate of episodes, shows, movies & web-series
- Low Net Promoter Score (NPS below 70 may indicate dissatisfaction)
- High volume of support tickets
- Reduced engagement on interactivities like polls, votes
- Regular negative feedback or suggestions
- Ignoring in-app & push notifications, if previously active
Power Users in Danger of Becoming Core Users 🔥 → 🌟
- Unsubscribed from Paid version of the app
- Time spent on the shows from their previously watched genres decreased
- Reduced engagement on interactivities like polls, votes, stickers etc.
- Daily session time on a decreasing trajectory
- Declining app opens, clicks, scrolls & content discovery on the platform
Core Users in Danger of Becoming Casual Users 🌟 → 🌼
- Consistent decreasing of the session time (Avg is <30 mins)
- Selected viewing of particular or specific shows only
- Occasional viewing of content outside the preferred content categories
- Only using the app during notifications, indicating forced usage
Casual Users in Danger of Churning 🌼 → 🚪
- Hasn't used the app in 30+ days
- Using the app only on weekends or specific days
- Session time of <20 min on an average
- Hopping & closing content within first 2 mins
By closely monitoring these negative actions, we can preemptively identify users at risk of churning and deploy targeted retention strategies to keep them engaged.
Resurrection Campaigns 🌪️
Campaign 1: Your Favorites, On Us
Type of Churn | Pricing plans & Value for Money |
|---|---|
👨👨👧👧 Segmentation | Casual users churned due to better value for money for the pricing tier |
🥅 Goal | Re-engage casual users by offering free access to their favorite content titles & genres |
🎤 Pitch/ Content | Come back and enjoy your favorites, on JioCinema! Watch the best for free, only for you. |
🎁 Offer | One month of free access to content in the user's favorite genre |
💬 Channel | Email, push notifications, social media & SMS |
⏳Frequency & Timing | Monthly, with follow-up reminders in the first two weeks |
✅ Success Metrics |
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🚀 Why will it work | Casual users who left due to higher value for money on the other platforms, can be brought back to access free content of their preferred genres, reminding them of the value proposition of JioCinema and bringing back the delight of viewing experience |
Campaign 2: Binge-Worthy Weekends
Type of Churn | Poor content variety |
|---|---|
👨👨👧👧 Segmentation | Power users who churned due to lack of binge-worthy content |
🥅 Goal | Re-engage power users through access to curated weekend show marathons of new & popular series |
🎤 Pitch/ Content | Enjoy weekend marathons of the best series, exclusively on JioCinema |
🎁 Offer | Free access to weekend marathons of curated series |
💬 Channel | Email, push notifications, social media & in-app banners |
⏳Frequency & Timing | Weekly, from Friday evening to Sunday night |
✅ Success Metrics |
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🚀 Why will it work | Power users who used to binge-watch can be brought with the proposition of strong content pipeline. The promise of weekends that are enjoyable & fantastic through new & exciting content can help drive them back |
Campaign 3: Season Catch-Up
Type of Churn | Limited Or Discontinued Content |
|---|---|
👨👨👧👧 Segmentation | Core users who churned due to limited content availability. This holds true for content titles that drop their episodes once in a week & the user gets busy, leading to reduced continuity |
🥅 Goal | Re-engage core users by highlighting the latest episodes or new seasons of the series they were watching before churning |
🎤 Pitch/ Content | Don't miss out, catch up on the latest episodes of your favorite series now1 |
🎁 Offer | Two weeks of free access to the new episodes launched |
💬 Channel | Email, push notifications, in-app notifications, in-app banners |
⏳Frequency & Timing | Dependent on the content launches, with follow-up reminders in the first two weeks |
✅ Success Metrics |
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🚀 Why will it work | Core users churned due to elongated episodic drop strategy, making the wait futile. Highlighting the new episodes that they should watch & have missed, can resurrect them |
Campaign 4: Tailored Notifications
Type of Churn | Spammy Notifications |
|---|---|
👨👨👧👧 Segmentation | Casual users churned & disabled notifications |
🥅 Goal | Encourage users to re-enable notifications |
🎤 Pitch/ Content | "🔔 Too many alerts? Customise your JioCinema notifications and learn German your way!" |
🎁 Offer | A new feature that allows users to customize their notifications and be free from the content clutter. They can choose the content genres, categories & specific titles they are interested to watch and the notifications would be sent only related to that, adding value to their viewing experience |
💬 Channel | Email/ push notifications |
⏳Frequency & Timing | Once after disabling, maximum twice after disabling |
✅ Success Metrics |
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🚀 Why will it work | Customization brings in the IKEA effect, along with empowering user to own their viewing journey on JioCinema. Letting users decide what they want to be notified with, makes them feel respected |
Campaign 5: Data Saver Mode
Type of Churn | Issues in streaming & downloads |
|---|---|
👨👨👧👧 Segmentation | Core users who churned due to issues in streaming & buffering, inability to download |
🥅 Goal | Re-engage core users through a data saver mode, reducing data usage & latency during streaming |
🎤 Pitch/ Content | Stream more, worry less and enjoy your favorite shows with the data saver mode. |
🎁 Offer | Trial & a guided journey for a data saver mode with detailed instructions on how to enable it on various device types |
💬 Channel | Email/ push notifications, in-app messages & social media |
⏳Frequency & Timing | One time campaign with follow up reminders in the first month |
✅ Success Metrics |
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🚀 Why will it work | Data saver mode addresses the issues of streaming, poor user experience & interface > this brings the impetus on customer centricity & can help get the core users back |
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